On-Location Art Direction
Occasionally, our team needs a creative leader to step out from behind the screen and step up to lead video shoots. While these in-person shoots are incredibly exciting, they come with a lot of pressure to nail all the logistics and emerge with a fantastic bundle of footage.
I bring a dynamic, in-the-moment energy to photo and video shoots, seamlessly blending strategic vision with real-time problem solving. When shooting our own content, my role is to act as the creative leader on-site - wearing many hats to get the job done. I guide talent, crew, and clients with clarity, empathy, and an eye on the vision.
The right blend of creative and strategic leadership
Please enjoy a small sampling of behind-the-scenes photos and final products.
We craft stories that marry client goals with trending techniques that feel native to the platform we are utilizing.
I established a system to utilize Generative AI tools like Adobe Firefly, Leonardo, and ElevenLabs to sell the vision to the client while in its static form.
I lead the team through the process of scouting locations and casting talent, hiring technicians, and securing wardrobe.
On-location, I lead with brand goals in mind, while leaving space for spontaneous magic to happen. I navigate real-time challenges with grace - pivoting seamlessly when weather shifts, tech glitches, or inspiration strikes.
I lean on my skills in organization and time management to foster a collaborative, high-trust environment on set, empowering teams to deliver their best work under pressure.
Need more examples of the innovative digital work my team is producing?