Innovation in Interactive
One of the most impressive endeavors our team has undertaken has been our quest to push the boundaries of what DCO display ads can handle. This is most evident in our use of HTML-coded interactive capabilities within banner ads.
We are always experimenting with what types of interactive movements are trending and achievable within our specs, and encouraging our client to let us take risks with interactivity. The unit to the left is a good example of how those risks have paid off.
This unit consistently outperforms other units; We continue to make facelifts to the visuals and copy and it continues to shine. This particular unit had 1,152.6% more clicks than our previous interactive assets. It also had an astounding 33.6% engagement rate.
Pushing creative with interactive display banners
Take a look through some of the other interactive display banners my team has produced
We continue to see what’s possible within the technical specifications of the media placements.
We continue to push our client to try new techniques, and are thankful they let us experiment.
We learn from the losses and celebrate the wins as we explore new interactivity.
We adapt to mimic native movements based on desktop vs mobile banner placements.
We code interactivity to work with a myriad of movements, from clicks, to drags, to taps, rotations, hovers and gamification within banners.
We carefully monitor the data and the performance metrics to tell us where to turn next.
With the bullets above, we were able to achieve an engagement rate in Fiscal-Year 2024 that was +1,463.40% higher than that of the previous fiscal-year.
Need more examples of the innovative digital work my team is producing?