Market Positioning:
Gen Z
Marketing to Gen Z requires a certain flair and out-of-the-box thinking, both in the visuals and in the messaging. Gen Zers have grown up with digital advertising blaring from TVs, cell phones, laptops, tablets, digital billboards, streaming services, gas station pumps, you name it!
Targeting Gen Z with our Microsoft 365 ads has proven to work best when we get colorful, get relatable, and get weird.
Gen Z Campaigns
How did our team successfully advertise to a generation that hates being advertised to?
We conducted a copious amount of market research.
We tracked patterns and trends in advertising that seemed to resonate with the audience.
We kept brand consistency in mind in our ads, but push the limitations of what the brand would allow.
We broke out of our typical color palette.
We broke out of traditional messaging.
We became more playful, more unique, and more whimsical.
We became more bold and more representative of self-expression.
We promoted product features that would interest a younger audience.
We developed characters that were goofy, but relatable.
We showed Gen Z the benefits of Microsoft 365 in ways that felt customized and vibrant.
Need more examples of the innovative digital work my team is producing?