Video Project Spotlight
Microsoft 365 Comprehension Campaign
For this project, our team concepted, storyboarded, and created 6 high-level 20 second videos to appeal to a consumer audience. That content was utilized in the US, Great Britan, and Australia on countless placements. The initial content was than customized for custom rich-media units, display banners, and social media placements.
My team adjusted and customized visual tactics to work across the full marketing funnel. The higher level, comprehension and awareness level videos were longer-form, the text was aspirational and not too detail-driven. The lower we got in the funnel, the more specific, benefit-driven language we used. We also reconfigured the ads to work across different sizes, different placements, and in different audiences.
Video Project Spotlight
Achieve More Campaign
For this project, our team concepted, storyboarded, and created a 30 second video to appeal to a consumer audience. The initial content was then cut down and customized to highlight only specific products or features for use on various websites.
Video Project Spotlight
Gen Z Video Campaign
For this project, our team concepted, storyboarded, and created a 30 second video to appeal to a Gen Z audience. After extensive research and testing, we were able to develop a video that appealed to Gen Z’s love of nostaglia, the weird, the wacky, and the vibrant, all while keeping our product and it’s features front and center.
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