Developing Campaigns within Brand Toolkits
When working with larger brands, the digital media we produce may just be one piece of a bigger campaign puzzle. We are at times asked to develop direct-response, lower-funnel campaigns that utilize the same basic design elements as the retail locations.
Under my leadership, my team regularly adheres to toolkit guidelines while customizing the elements provided to develop unique, playful, and effective display and social ads.
Bringing the toolkits to life on display
and social
How do we pull inspiration from a corporate unified look-and-feel while tailoring it to our audience?
We know our audience’s preferences inside and out.
We work within the toolkit guidelines to maintain consistency, but we also push the boundaries of what’s possible.
We are trusted by Microsoft to recreate their static elements and bring them to life with animations.
We work with Dynamic Creative Optimization engines to translate copy and push our ads in 49 markets worldwide.
We utilize the data and performance metrics from one campaign (ie: Holiday 2022) to inform creative strategy for the next campaign (Holiday 2023.)
Need more examples of the innovative digital work my team is producing?